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Resume

Experience

2023 - Present

Vice President, Strategic Partnerships, Restaurants iHeartMedia

New York, NY

  • Develop and own Client and Agency relationships with the goal of driving revenue across the iHeart enterprise against my book of business.

  • Evangelize audio within the category with Client and Agency partners and work with iHeart Sales and Marketing leadership to optimize our approach based on marketplace feedback and your perspective

  • Collaborate with Marketing, Research and Planning teams in the development of proposals and bespoke programs

  • Maintain close, collaborative relationship with iHeart Client Partnerships/Account Management teams assigned to programs, maintaining contact and oversight throughout execution and optimization

2018 - 2022

Sales Lead, Snapchat 

New York, NY

  • Managing Restaurant Vertical to build relationships and generate revenue for new business/advertisers in the category

  • Key Accounts: Wendy’s, Subway, Dunkin Donuts, Burger King, Chick-Fil-A, Panera Bread, White Castle, Arby’s, Dine Equity

  • Key Agency Accounts include Horizon, Wavemaker, Initiative, Blue449, Carat, Spark

  • Developed sales strategies to drive revenue of Fortune 500 advertisers

2015 - 2018

Sr. Account Executive, Snapchat

New York, NY

  • Emphasis on developing relationships and generating revenue for new business/advertisers

  • Key Accounts: Wendy’s, Domino’s, Burger King, Buffalo Wild Wings, Chick-Fil-A, Panera Bread, White Castle, Arby’s

  • Key Agency Accounts: Mediavest, Horizon, Maxus, Initiative, Moxie Interactive

  • Managed team of four, against an $8MM sales goal for the Restaurant category

  • First to sell Branded Content on Platform (Wendy’s Barstool 5th Year)

2013 - 2015

Account Director 

Nickelodeon

New York, NY

  • Emphasis on helping to cultivate new business for my own individual list as well as the Nickelodeon East Coast Sales team

  • Identified and developed market opportunities across new media business lines including broadband, mobile and e-commerce.

  • Collaborated with marketing, programming, and ad sales to maximize initiatives.

  • Worked with individual sales teams to expand and diversify revenue streams through the implementation of cross-platform, company-wide solutions. Create and conceptualize creative programs and solutions to meet/exceed advertiser objectives.

  • Worked effectively with internal cross-functional stakeholders to identify needs, driving high level engagement with top clients from inception to close.

  • Responsible for $90 million (Television & Digital); Achieved 98%

2008 - 2013

Account Executive, Nickelodeon Digital Ad Sales

New York, NY

  • Emphasis on developing ad revenue by selling multi-platform integrated media campaigns. Managed the full scope of client media advertising including strategic direction and planning, budget management, internal and client communication, scheduling and completion of all work to meet both the clients' and Nickelodeon’s needs and goals.

  • Key Accounts include Hasbro; Burger King; V-Tech; Universal Orlando; Merck; Pfizer; Arby’s; Milk Pep; Hilton Hotels; Marriott

  • Budget $10 million (Digital Only); Achieved Sales Goal 101%

2007 - 2008

Manager, Account Management East Coast Region Yahoo

New York, NY

  • Managed a team of 12 and an annual revenue budget of $500 million for Display Advertising.

  • Served as the business partner with the Sales Vice Presidents in planning and executing sales strategy and programs.

  • Reviewed and approved non-standard terms and conditions, contracts and other legal documentation.

  • Served as liaison with internal Yahoo! departments to ensure effective issue resolution.

  • Created and managed employee development programs including: national training program, global mentoring, recognition and exchange programs.

  • Secured advertising dollars in the Consumer-Packaged Good vertical for one of our top Accounts, Procter & Gamble.

2006 - 2007

Sales Service Executive, Digital Ad Sales Comedy Central

New York, NY

  • Customized presentations for clients, providing most effective information to drive budgets

  • Assisted Account Executives in negotiations

  • Monitored campaign delivery for the entire East Coast book of business.

  • Developed new product ideas and solutions that maximized client performance across Comedy Central properties.

  • Orchestrated promotional opportunities across all of Comedy Central’s assets- including on-air, online and mobile.

  • Researched target advertisers and formulated customized strategies to secure media dollars.

  • Participated in extensive and competitive Sales training program at the advanced level.

2004 - 2006

Sales Planner, Pricing & Inventory Spike TV

New York, NY

  • Worked with Account Executives to create strategic media plans by identifying best programming to reach clients’ target demographic and including sponsorship opportunities when appropriate.

  • Acted as a liaison between Account Executives and Pricing & Inventory to manage avails.

  • Managed liability and prepare post analysis. Actively track liability and arrange for under-delivery schedules to air

  • Resolved account discrepancies and prepare correspondence in a timely manner

Education

1996 - 2000

Rutgers University

Bachelor of Arts Degree, Political Science

Degree Level

New Brunswick 

Professional skillset

Business Development Initiatives

Strategic Alliances & Partners

Integrated/Cross-Platform Marketing

Major Account Cultivation

Identifying ROI Opportunities

Brand Awareness/Market Strategies

Client Relationship Management (CRM)

Profile

Well-developed network of business/industry contacts. Built extensive relationships with executives, stakeholders, and key agency and client decision makers within the industry to advance business development initiatives.

Excellent communication skills able to collaborate and build consensus across all levels of the organization. Articulate with strong presentation skills that establish immediate credibility with both client and agency audiences. Superior professional presence and business acumen.

Goal-oriented and success-driven with demonstrated success as a top performer and record of over-achievement. Consistently develop and maximize opportunities, deliver return on investment for clients, and achieve financial and strategic objectives.

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